2025's Biggest Sales Events: Your Guide to Saving Money All Year Long
While Black Friday remains king, numerous other seasonal sales events have gained significant traction in recent years. With retailers strategizing year-round promotions, finding great deals on tech, video games, and more is possible throughout 2025. To help you maximize your savings, we've compiled a list of key sale dates to mark on your calendar.
1. Valentine's Day Sales (Now – February 14):
Though not traditionally a shopping holiday, Valentine's Day fuels gift-giving, leading to early February discounts on potential presents. Expect deals on smartwatches, jewelry, LEGO flower sets, video games, and book sets. These early sales often offer the year's lowest prices so far.
Featured Deals (Examples):
LEGO Botanicals Orchid: $39.99 (20% off) at Amazon
LEGO Icons Flower Bouquet: $47.99 (20% off) at Amazon
LEGO Botanicals Pretty Pink Bouquet: $59.99 at Amazon
LEGO Botanicals Wildflower Bouquet: $47.96 (20% off) at Amazon
2. Presidents' Day Sales (February 13–17):
Following Valentine's Day, Presidents' Day brings sales on mattresses, clothing, laptops, and PCs, along with broader sitewide deals from various retailers, including Amazon.
3. Tax Day Sales (April 15):
While not a formal sales event, Tax Day often sees discounts on TVs, electronics, and LEGO sets, capitalizing on tax refunds.
4. Star Wars Day Sales (May 4):
"May the Fourth Be With You" translates to great deals on Star Wars merchandise: LEGO Star Wars sets, movie collections, board games, and collectibles, plus discounts on games.
5. Mother's Day Sales (May 8–11):
Similar to Valentine's Day, expect discounts on flowers, jewelry, watches, and chocolates, with potential deals on other gift items.
6. Memorial Day Sales (May 22–26):
This three-day weekend brings sales on mattresses, clothing, appliances, laptops, and furniture, with major online retailers like Amazon, Walmart, and Best Buy participating.
7. Dads and Grads Sales (June 1–15):
Combining Father's Day and graduations, this period offers significant discounts on large-ticket items like TVs, laptops, PCs, and furniture—an ideal time for electronics purchases before summer sales.
8. 4th of July Sales (July 1–6):
Another three-day weekend event, the 4th of July often features substantial discounts on electronics (TVs, gaming monitors), mattresses, appliances, furniture, and clothing, plus sporting goods and grills.
9. Prime Day (Mid-July):
Amazon Prime Day, a major sale rivaling Black Friday, now sees participation from numerous retailers, including Walmart, Target, and Best Buy. Expect deals across a wide range of products. A likely date range is July 15-16, 2025.
10. Labor Day Sales (August 25–September 1):
Labor Day weekend offers excellent back-to-school deals on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear.
11. October Prime Day Sales (Mid-October):
Amazon's "Prime Big Deal Days" in October provides another major sale opportunity before Black Friday.
12. Black Friday Sales (November 1–30):
Black Friday offers the best deals across all categories and retailers. While November 28th is the official date, sales typically span the entire month, with peak deals around Thanksgiving and Black Friday itself.
13. Cyber Monday Sales (November 30–December 5):
Cyber Monday, often extending into Cyber Week, mirrors Black Friday sales but focuses on online discounts.
14. Green Monday Sales (December 8–23):
Green Monday, initiated by eBay, represents the final pre-Christmas sales push.
15. New Year's Sales (December 26–January 1):
Post-Christmas sales offer deals on returned gifts and older tech models, particularly TVs and gaming monitors.
This comprehensive guide will help you strategically plan your shopping throughout 2025, ensuring you capitalize on the best deals available. Remember to compare prices and utilize price-tracking tools to maximize your savings.