When it comes to promoting the latest vehicle, car manufacturers have a plethora of options at their disposal. From slick advertising campaigns to celebrity endorsements, the choices are endless. However, Hyundai has chosen a unique and engaging approach by teaming up with KartRider Rush+ once again. This collaboration brings the innovative Insteroid concept car into the game as a kart, designed by the Hyundai Motors Europe Design Center and inspired by the INSTER, an electric SUV from Hyundai.
But the Insteroid isn't the only exciting addition. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector featuring the vibrant GOGOGOrange color scheme. To celebrate this partnership, a special event is running until April 28th. By using a Boost Shard at least once in-game, players are automatically entered into a draw to win 30 Lucky Star Jewels, which can be exchanged for items through the Starlight Treasure Hunt.
It's worth noting that the Insteroid isn't just a digital kart but also a real-world concept car, showcasing Hyundai's commitment to blending virtual and physical experiences for promotional purposes. While it may not be hitting production lines anytime soon, its presence in KartRider Rush+ serves as an effective promotional tool. In my opinion, it's a far more stylish appearance than the Cybertruck featured in Fortnite.
If this collaboration doesn't pique your interest in KartRider Rush+, you might want to explore other new mobile games. Check out our list of the top five new mobile games to try this week and discover what else has been launched over the past seven days.
