A recent GEM Partners survey reveals Pokémon's commanding lead in brand reach across seven major Japanese media platforms. The annual ranking, based on a unique "reach score" (daily interactions across apps, games, music, videos, and manga), awarded Pokémon a staggering 65,578 points. The survey sampled 100,000 individuals aged 15-69 monthly.
Pokémon's dominance stems largely from its App Games category success, scoring 50,546 points—80% of its total score. This is largely attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, like the Mister Donut partnership, and the rising popularity of collectible card games also boosted its reach.
The Pokémon Company's 2024 financial report underscores this success, boasting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a top-performing and rapidly expanding brand in Japan.
The franchise's broad appeal encompasses video games, animation (series and films), card games, and a diverse range of media. Nintendo, Game Freak, and Creatures jointly manage the brand through The Pokémon Company, established in 1998 to streamline operations.
