GameStop's Silent Store Closures Raise Concerns
GameStop is quietly shuttering numerous US stores, leaving customers and employees reeling. The closures, occurring with little or no advance notice, represent a significant decline for the once-dominant video game retailer. Social media platforms are buzzing with reports from affected customers and employees, painting a worrying picture of the company's future.
GameStop, a global giant in new and used video game sales for over 44 years (formerly Babbage's), reached its zenith in 2015 with over 6,000 stores worldwide and nearly $9 billion in annual revenue. However, the shift to digital game sales over the past nine years has severely impacted its fortunes. As of February 2024, ScrapeHero data indicates a nearly one-third reduction in GameStop's physical footprint, with approximately 3,000 US locations remaining.
Following a December 2024 SEC filing hinting at further store closures, a wave of reports from customers and employees on platforms like Twitter and Reddit has emerged. These accounts detail the unexpected closure of stores, some seemingly successful and popular, fueling concerns about the fate of less profitable locations. Employee comments also reveal internal struggles, with one Canadian employee citing "ridiculous goals" imposed by management during store assessment.
The Ongoing Decline of GameStop
The recent closures are just the latest chapter in GameStop's ongoing struggles. A March 2024 Reuters report predicted a grim outlook, citing a 287-store closure in the previous year and a nearly 20% (approximately $432 million) revenue drop in the fourth quarter of 2023 compared to 2022.
Numerous attempts to revitalize GameStop have been made over the years, including diversifying into merchandise, phone trade-ins, and trading card grading, to counter the shift to online game purchases. The company also experienced a temporary surge in 2021 thanks to the intervention of Reddit-based amateur investors, a phenomenon documented in the Netflix documentary "Eat the Rich: The GameStop Saga" and the film "Dumb Money." However, these efforts appear insufficient to stem the tide of store closures.