Coperni's Fall/Winter 2025 show was a groundbreaking spectacle that broke away from the conventional. Set in the adidas arena in Paris, a venue famed for esports events, the show seamlessly merged fashion with gaming culture, evoking a sense of nostalgia while pushing the boundaries of futurism. In a surprising twist, the front row was replaced by 200 gamers seated on ergonomic gaming chairs, engaging in Fortnite and other games throughout the presentation.
This innovative approach transformed the runway into a vibrant scene reminiscent of the ‘90s LAN parties, complete with technical details that celebrated gaming's golden age. The integration of fashion and gaming extended beyond the set, deeply influencing the entire collection, showcasing how technology and style can harmoniously coexist.
The FW25 collection was rich with nods to gaming culture. Standout pieces included dresses made from puffy technical fabrics, inspired by the sleeping bags used at all-night LAN parties. Small storage bags attached to tights and sequined dresses paid homage to the utility holsters of Lara Croft from Tomb Raider. Additionally, Coperni introduced their Tamagotchi bags, making a playful reference to handheld gaming nostalgia.
Gaming-inspired films also significantly influenced the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo were woven throughout, and the high slit in Alice's dress from Resident Evil (2002) was reimagined in the opening look. These cinematic references added a rich layer to the collection, effectively bridging digital and real-life fashion.
Coperni has consistently been at the forefront of exploring the intersection of technology and fashion, and this season’s womenswear collection is a testament to that. By focusing on gaming—a domain traditionally dominated by men—the brand challenges gender stereotypes and fosters inclusivity in the fashion world.
Image: instagram.com
The show itself was a masterclass in creating viral moments. Shortly after its conclusion, videos of the gamer-filled runway went viral across social media platforms, reinforcing Coperni's reputation for unforgettable spectacles.
This isn't the first time Coperni has made headlines at fashion week. Last season, they concluded Paris Fashion Week with a fairytale-inspired showcase at Disneyland Paris. In previous years, they've captivated audiences with innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the envelope of what a fashion show can be, proving that Coperni is not just a label but a cultural phenomenon.
image: instagram.com
With its FW25 collection, Coperni once again showcases its prowess in captivating both online and offline audiences. At a time when the future of traditional runway shows is uncertain, the brand continues to innovate, blending creativity, technology, and storytelling into an experience that resonates well beyond the fashion industry.
As social media continues to buzz with reactions to the gamer-infused runway, one thing is clear: Coperni has once again solidified its position as a trailblazer in modern fashion.
